Privilege Outlet, Airsaving’s latest addition to its range of ancillary revenue solutions, combines the most innovative elements of the retail industry with the power of airlines’ existing loyalty programs.

Privilege Outlet, aims to revolutionize traditional frequent flier programs by providing distinctive and exclusive retail opportunities to participants, while creating a powerful additional ancillary revenue stream for airlines.

Privilege Outlet incorporates one of the fastest-growing retail trends- private sales- with one of the most consistent-performing aspects of the airline business- the loyalty program. The market for private sales in the European retail sector has grown from almost zero in 2005 to more than €500 million in 2007. And despite the current economic climate, this market is expected to grow another 30% this year. Meanwhile, loyalty programs have long been identified as one of any airline’s most valuable assets, yet such programs have been both notoriously difficult from a consumer-redemption standpoint and highly underutilized as an ancillary revenue generator for airlines. Privilege Outlet, by providing passengers with an attractive, invitation-based option for mile accumulation and redemption, has made frequent flier programs relevant, wanted and viable again.

Airsavings has developed its Privilege Outlet as a fully integrated solution feeding directly into the airline’s booking engine. Through Airsavings, airlines can offer more loyalty points to their passengers who choose ancillary services like insurance, hotels and car hire, which are already provided by Airsavings into the airline’s booking engine. The airline receives a commission for every sale on www.privilegeoutlet.com, and has almost immediate access to a dynamic and innovative loyalty program at no cost. Overall, these key drivers are helping to increase the sales of ancillary services, thereby creating more revenues for the airline.


PRIVILEGE OUTLET 101

	Privilege Outlet is a next-generation revenue driver and loyalty program for airlines.
	Privilege Outlet is an exclusive, invitation- only website that offers limited-time sales events to loyal passengers.
	Through www.privilegeoutlet.com, airline passengers have access to famous name brands at a fraction of their retail price - prices are anywhere from 30% to 70% below retail.
	Each purchase made on www.privilegeoutlet.com creates loyalty points to spend on a passenger’s preferred airline; these care redeemable against free airline tickets, with no blackout dates.
	Passengers have the opportunity to sponsor friends to participate in sales, earning an additional reward of 10Eur per sponsored friend
	Privilege Outlet has been created to help airlines create more revenues, but not from fees or surcharges.
	Privilege Outlet launches in Europe in Oct 2008, and in Canada and the USA, in early 2009.